Spotify has introduced a new Audiobooks Access Tier for its free users, offering a standalone audiobooks service for $9.99 per month.
This new option allows free users to access Spotifys extensive collection of over 200,000 titles, enabling them to stream up to 15 hours of audiobooks each month.
Key Takeaway
Spotifys new standalone audiobooks service for free users at $9.99 per month provides an alternative to Audibles subscription model, offering 15 hours of monthly listening and aiming to enhance user engagement and upsell opportunities.
Competing with Audible
By offering this standalone audiobooks service,Spotifyaims to compete with Audible, the popular audiobook platform owned by Amazon.
While Audibles subscription costs $14.95 per month and provides 1 credit to purchase a title from its extensive collection, Spotifys $9.99 per month plan offers 15 hours of listening time, which is often more generous than a single audiobook.
Upselling and User Engagement
Spotifys move not only provides an alternative for audiobook enthusiasts but also serves as an upselling opportunity for those less interested in its music service.
